| Established in 2008, Devotion Spirits is the first company in the world to offer a completely new category in ultra-premium spirits, and marketed under a single brand. The Company was dreamed up by entrepreneur Drew Adelman, a nightlife and dining aficionado and fitness buff who was searching for a way to marry his two passions. The result was Devotion Vodka, the first ever protein-infused spirit. The spirit boasts 80 proof, triple distilled vodka (made from the finest corn), flawlessly infused with PeptoProŽ casein, packaged in a sexy bottle.
Recognizing that those interested in their fitness and physical appearance are the same social beings that enjoy nightlife, Mr. Adelman has an intimate understanding of the conflict that comes with ordering a cocktail that is not conducive to a fitness regime. A former body builder whose daily diet at one time consisted of 135 grams of protein per day, Mr. Adelman would take his own protein out with him for a night out on the town to supplement his vodka and soda cocktails.
As a partner in nightlife and fine dining operations for many years, Mr. Adelman has first-hand experience working with various spirits companies and distributors on new product launches. With an eye for brands that would ultimately succeed and recognition of differentiating qualities that make spirits succeed, Mr. Adelman has invaluable insight he brings to the development of Devotion Vodka. Additionally, Mr. Adelman has recruited a highly qualified team whose experience ranges from beverage and nightlife public relations to distribution and sales. The Devotion team is a group of high level industry experts. The experience within this group provides Devotion with a significant advantage in terms of existing industry contacts and the know how to build a spirit company efficiently from the ground up. | |